Sepp Blatter – A case study in how to destroy a company, a brand and a product

As many will know, Sepp Blatter is the erstwhile head of FIFA. On his watch, 9 senior officials had arrest warrants issued by the FBI after a joint US/Swiss probe into corruption and racketeering in FIFA, the world’s governing body of football, or soccer, or roundball or footie. No more nicknames, we know what we …

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