It’s time Recruiting became a Marketing exercise, not a Sales exercise

I was thinking about this article for agency recruiters but it became clear that it was a good topic for corporate recruiters too. Whether we talk to potential clients, clients or, on that rare occasion, candidates, the conversation always seems to start with a variation of; “Are you looking?” “Nope” “OK, talk to you next […]

Jiffylube – Ambition redefined

You have to wonder sometimes, I spend way too much time reading articles on LinkedIn about career growth, personal brand, drive to succeed and so on. Now that we’re in the dog days of summer, our teenagers have landed themselves jobs. Mr Back-from-University proudly told me he dialed the phone 200 times the other day. […]