Marketing; recruiting; candidates; clients

Sourcing Good Candidates Quickly and Cost Effectively – The Impossible Challenge?

One of my favourite lines in sales is “good, fast and cheap, pick any two and I’ll tell you what it won’t be”. On the face of it, this headline appears to check all three boxes. Let’s look at the challenges.  Good Candidates The economy is booming, with the lowest unemployment in 18 years and

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It’s time Recruiting became a Marketing exercise, not a Sales exercise

I was thinking about this article for agency recruiters but it became clear that it was a good topic for corporate recruiters too. Whether we talk to potential clients, clients or, on that rare occasion, candidates, the conversation always seems to start with a variation of; “Are you looking?” “Nope” “OK, talk to you next

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